Happy Heart Academy

Happy Heart Academy, a home-based preschool program located in Fort Worth, Texas, required a strategic website for its newly launched program. We designed a fully custom Squarespace site with rich visuals, elegant typography, and a seamless booking experience. The result was a website that feels true to their brand while making it effortless to attract and serve the children and families in their local community.

Project Scope—

  • We used Happy Heart Academy’s current logo to draw inspiration for the color palette and typography choices for their new website. During our strategy call, we discussed their brand voice, their intended messaging, and how they want potential families to perceive their program. From there, our team used this information to create a cohesive design that aligned with the company’s goals.

  • We used the information shared during the strategy call to decide on the five best pages for their program’s website. Knowing what is most commonly expected on a home-based kindergarten prep website, we intentionally designed each page to have a purpose and a strong call to action.

  • Knowing that a website is only good for your business if people are able to find you, we connected HHA’s website to Google Search Console and Google Analytics so they can keep track of how their visitors are finding them. We also incorporated basic SEO best practices to ensure search engines favor their site and it appears in search queries.

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About the project—

A Kinder Prep Program Focused on Social-emotional Development and Literacy

Happy Heart Academy needed a strategic website that represented their new program

Shatney wanted to create her own website with Wix, but with all the steps of launching a new business, she did not have the time to learn another new technology and skill set. After taking the time to try and create her own website from scratch, becoming frustrated and exhausted, she decided it was time to call in a pro. She wanted a site that looked professional, warm, and inviting to families.


Since launching, Happy Heart Academy has seen a higher conversion rate, streamlined tour bookings, and an increase in brand credibility and professionalism.

“Chelsea was absolutely AMAZING to work with. She was patient and explained things in a way I could understand. My website turned out a thousand times better than I could have ever imagined! I also love that she gave me the tools to adjust my website on my own- which is super helpful!! Highly recommended 🫶🏾✨”


We designed a fully custom Squarespace site that blends playful and professional visuals with a seamless user experience. From the intuitive navigation to the strategically placed calls to action, every element was crafted to guide visitors through the business’s story and services effortlessly. The pastel color palette, clean typography, and mobile-optimized design create a site that not only informs the viewer but also feels like stepping into Happy Heart’s location.

The finished result is a site that looks good and also works to grow their business, strengthen their brand, and create an immediate connection with the families that they serve.

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Let’s get started—

You deserve a website that makes your ideal clients stop and stare.

Your website should be more than just pretty—it should capture attention, tell your story, and make visitors want to stay. We create custom Squarespace websites that blend stunning design with smart strategy, so your brand stands out, and your business runs more smoothly.

If you’re ready for a site that looks incredible and works as hard as you do, let’s make it happen!

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