Laura’s Nature School
Laura’s Learn and Play Nature School, a home-based nature childcare program located in Fort Collins, Colorado, needed an updated, high-converting website that captured their unique teaching style while also converting website visitors into paying families. We designed a fully custom Squarespace site with rich visuals, elegant typography, and a seamless waitlist experience. The finished result is a website that feels deeply aligned with their unique learning environment, while making it effortless to attract and serve their local community.
Project Scope—
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We used the information shared during the strategy call to decide on the five best pages for their program’s website. Knowing what is most commonly expected on a family child care home’s website, we intentionally designed each page to have a purpose and a strong call to action.
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Laura meets with Chelsea regularly for 1:1 business consulting sessions. During these hour-long meetings, they delve into a variety of business challenges, ranging from contracts to marketing, financials to licensing, and so much more. This is an opportunity to tackle unique business challenges while leveraging Chelsea’s extensive business knowledge.
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Laura was ready to update her parent handbook to be easier to navigate, while also being more visually appealing. Chelsea took Laura’s previous handbook, condensed and reorganized it, and then created an eye-catching graphic design. The new handbook has received praise from families, licensing specialists, and advocates alike for its beautiful look and ease of use. Scroll down to check it out!
About the project—
A Nature-Based Home Program Designed for Children to Engage in the World
Laura’s Nature School needed an updated website that felt aligned with their program philosophy and current with the times.
Laura’s previous site lacked cohesion and functionality, making it difficult for potential clients to understand their offerings or join the waitlist with ease. She wanted a space that felt just as transformational as her work—something playful, professional, and easy to navigate.
Since launching, Laura’s Nature School has seen a higher rate of inquiries, more website visitors, a streamlined family onboarding process, and an increase in brand reputation in their community.
“If I could, I would award Chelsea and The Early Childhood Creative ten stars. She is exceptionally innovative, detail-oriented, visionary, and possesses comprehensive business knowledge. I was thoroughly impressed with the projects she developed for my business, and I eagerly anticipate collaborating with her again. I highly recommend her services.”
We designed a fully custom Squarespace site that blends playful and professional visuals with a seamless user experience. From the intuitive navigation to the strategically placed calls to action, every element was crafted to guide visitors through the business’s story and services effortlessly. The rich color palette, elegant typography, and immersive design create a site that doesn’t just inform but feels like stepping into Laura’s nature-based program.
The finished result is a website that looks beautiful while also working to grow Laura’s business, strengthen her brand, and create an immediate connection with her website visitors.
Laura’s Nature School’s Old Website Home Page
Laura’s Nature School’s New Website Home Page
Laura’s Nature School’s Old Parent Handbook
Laura’s Nature School’s New Parent Handbook
Let’s get started—
You deserve a website that makes your ideal clients stop and stare.
Your website should be more than just pretty—it should capture attention, tell your story, and make visitors want to stay. We create custom Squarespace websites that blend stunning design with smart strategy, so your brand stands out, and your business runs more smoothly.
If you’re ready for a site that looks incredible and works as hard as you do, let’s make it happen!