Parent’s Helper Daycare
Parent’s Helper Daycare, a home-based nature childcare program located in Oak Park, Illinois, needed an updated, high-converting website that captured their unique teaching style while also converting website visitors into paying families. We designed a fully custom Squarespace site with rich visuals, elegant typography, and a seamless contact experience. The result? A website that feels deeply aligned with their brand while making it effortless to attract and serve their local community.
Project Scope—
-
We used Parent’s Helper Daycare’s current logo to draw inspiration for the color palette and typography choices for their new website. During our strategy call, we discussed their brand voice, their intended messaging, and how they want potential families to perceive their program. From there, our team used this information to create a cohesive design that aligned with the company’s goals.
-
We used the information shared during the strategy call to decide on the five best pages for their program’s website. Knowing what is most commonly expected on a family child care home’s website, we intentionally designed each page to have a purpose and a strong call to action.
-
Knowing that a website is only good for your business if people are able to find you, we connected PHD’s website to Google Search Console and Google Analytics so they can keep track of how their visitors are finding them. We also incorporated basic SEO best practices to ensure search engines favor their site and it appears in search queries.
A Reggio-Inspired Nature-Based Home Program
About the project—
Parent’s Helper Daycare needed an updated digital home that felt aligned with their brand.
Their previous site lacked cohesion and functionality, making it difficult for potential clients to understand their offerings or contact them with ease. They wanted a space that felt just as transformational as their work—something playful, professional, and easy to navigate.
Since launching, Parent’s Helper Daycare has seen a higher conversion rate, more streamlined client communication, and an increase in brand credibility within their community.
“I have been working with Chelsea to create a new and more efficient website for my business. She has proven to be very efficient, knowledgeable, and supportive along this journey. I couldn’t recommend a better web designer if you’re seeking the best for your business or company. Thank you Chelsea for your support and expertise.”
We designed a fully custom Squarespace site that blends playful and professional visuals with a seamless user experience. From the intuitive navigation to the strategically placed calls to action, every element was crafted to guide visitors through the business’s story and services effortlessly. The rich color palette, elegant typography, and immersive design create a site that doesn’t just inform but feels like stepping into Parent’s Helper’s location.
The result is a website that not only looks good but also works to grow their business, strengthen their brand, and create an immediate connection with their audience.
Parent’s Helper Daycare’s Old Website Home Page
Parent’s Helper Daycare’s New Website Home Page
Let’s get started—
You deserve a website that makes your ideal clients stop and stare.
Your website should be more than just pretty—it should capture attention, tell your story, and make visitors want to stay. We create custom Squarespace websites that blend stunning design with smart strategy, so your brand stands out, and your business runs more smoothly.
If you’re ready for a site that looks incredible and works as hard as you do, let’s make it happen!