Playcrafter Kids
Playcrafter Kids LLC, a creative and performing arts program located in Fort Collins, Colorado, needed an updated, high-converting website that captured their unique teaching style while also converting website visitors into paying families. We designed a fully custom Squarespace site with rich visuals, elegant typography, and a seamless booking experience. The result? A site that feels deeply aligned while making it effortless to attract and serve their local community.
Project Scope—
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We used Playcrafter Kid’s current logo to draw inspiration for the color palette and typography choices for their new website. During our strategy call, we discussed their brand voice, their intended messaging, and how they want potential families to perceive their program. From there, our team used this information to create a cohesive design that aligned with the company’s goals.
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We used the information shared during the strategy call to decide on the ten best pages for their program’s website. Knowing what is most commonly expected on a childcare website, we intentionally designed each page to have a purpose and a strong call to action.
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Knowing that a website is only good for your business if people are able to find you, we connected Playcrafter’s website to Google Search Console and Google Analytics so they can keep track of how their visitors are finding them. We also incorporated basic SEO best practices to ensure search engines favor their site and it appears in search queries.
About the project—
A Creative & Performing Arts Program for Young Children
Playcrafter Kids needed an updated digital home that felt aligned with their unique program.
Their previous site lacked cohesion and functionality, making it difficult for potential clients to understand their offerings or book tours with ease. They wanted a space that felt just as transformational as their work—something playful, professional, and effortlessly navigable.
Since launching, Playcrafter Kids has seen an increase in web traffic, more streamlined client communication, higher program enrollment, and an increase in brand credibility.
“Working with Chelsea Denny of Early Childhood Creative has been an absolute pleasure! From the start, Chelsea was attentive, detail-oriented, and incredibly transparent about the process. I already had a website, but she helped me take it up several notches with her creative vision and expertise. What truly set Chelsea apart was her ability to clearly explain everything as she guided me through updating my Squarespace site. I now feel confident in making changes on my own thanks to her patient teaching. If you're looking for someone who truly listens to your needs and elevates your website to the next level, I highly recommend Chelsea!”
We designed a fully custom Squarespace site that blends playful and professional visuals with a seamless user experience. From the intuitive navigation to the strategically placed calls to action, every element was crafted to guide visitors through the business’s story and services effortlessly. The rich color palette, elegant typography, and immersive design create a site that doesn’t just inform but feels like stepping into Playcrafter Kid’s location.
The result? A site that doesn’t just look good, but works to grow their business, strengthen their brand, and create an immediate connection with their audience.
Playcrafter Kid’s Old Website Home Page
Playcrafter Kid’s New Website Home Page
Let’s get started—
You deserve a website that makes your ideal clients stop and stare.
Your website should be more than just pretty—it should capture attention, tell your story, and make visitors want to stay. We create custom Squarespace websites that blend stunning design with smart strategy, so your brand stands out, and your business runs more smoothly.
If you’re ready for a site that looks incredible and works as hard as you do, let’s make it happen!